Tag Archives: creativity

Forget Resolutions, Remember Gratitude, & Celebrate the Small Things.

30 Dec

What a year 2010 has been!  Aspyre Solutions flourished beautifully with  the support of all of our fantastic clients, fans, friends & colleagues. Thank you for your continued support, and I wish you all the joy, empowerment and exciting success 2011 is sure to bring!  Get there!

With the closing of 365 days and the opening of another 365 ahead of us, this is the time of year where we sit down and evaluate what we’ve accomplished, what we want to accomplish NEXT, and maybe even how we plan on doing that, once the champagne and clam dip has worn off, come January 2.  It’s a time to remember the importance of gratitude, and to honor accountability.  Who or what are you grateful for, and what were you able to bring into your life this year by keeping yourself accountable to your own personal fulfillment & success?

For me, it was building this business into a successful, exciting brand that I love.  It was completing my professional coaching certification with IPEC.  It was expanding my network with literally hundreds of fabulous new friends and colleagues, whom I respect both professionally and personally.  It was a number of personal successes in my relationships, my friendships and my overall sense of personal wellness.  I also discovered a new-found love for sour pickles, fromage d’affinois and skirt steak, and I learned to drink coffee for the first time in my life. And despite all that, when it comes to matters of the heart (he he he)…my blood pressure is still damn near perfect.  Cheers to that. Continue reading

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The Friday Edition: Following A Vision, Creating A Legacy

3 Dec

I noticed I get a lot of continual readers from my Boston University Alumni group, which thrills me!  I follow BU’s Alumni updates on Facebook, and this morning they posted an intriguing story about 4 BU students who formed a rock band in 1964.  And although Barry and the Remains’ tenure on the Boston music scene lasted a mere two years, their following was so popular that they were invited to be on Ed Sullivan and open for the Beatles!  Today, fans still wonder if these guys, had they continued on, could have been the next (or first) Rolling Stones, or something of the like.  Not bad for a few college guys in Allston.  Now, out of focus for the better part of four decades, they’re being inducted into the  Boston Music Awards Hall of Fame, joining the likes of fellow Boston rockers Mission of Burma and a little known quintet called Aerosmith.

And sure, I’m probably still wearing my theoretical red and white hockey jersey and beaming with alumni pride for my alma mater, but I read this blurb and I had a thought.  What are we each doing today, socially, professionally and creatively, to build our own legacy for tomorrow? What do we want that legacy, and our impact on our community to look like?   And how can we take steps to start forming that today?

In an age of instant gratification and having the world at our fingertips, many of us tend not to look 40 years ahead in the future with real clarity, or even regard.  But at the same time we have higher goals, or vision, of what we want to create for ourselves professionally and personally, than extend beyond tomorrow.

Speaking of alma maters, last weekend I attended my 10-year high school reunion.  As I sat pondering scenarios of what everyone would be like a decade later, I said to the fiance, “Everyone’s going to ask me if I”m still

Could have been a great comic book artist.

drawing.”  Because that’s the legacy I created for myself  earlier in life, since the day I was able to hold a pencil.  I had good grades, stellar rollerblading skills and one terrible haircut circa late elementary school, but my artistic abilities were what people remembered about me, what stood out above any other  accomplishments or shortcomings.  I’m approaching 30, and the image I inadvertently created for myself at 10 still sticks like glue.  And it always will, and fortunately for me it’s a legacy I’m sincerely proud of.

At that young age, it would have been hard to fathom creating something so lasting and impactful on our idea of self, given our minimal life experience on earth as children.  Now as adults, it’s easier to understand how reputation and character are formed over time, by the actions we take and the decisions we make.

So what influences all those decisions and (re)actions?  When you think about your vision for your career, your relationship, your life, chances are the vision you have for yourself extends several decades into the future, simply because we want to build lasting, fulfilling results for ourselves that we can continue to build upon.  It’s okay to stumble along the way and find happiness & fulfillment by accident – many of us do.  But for the other many of us, we value careful consideration and planning when it comes to the direction of our personal and professional lives.  And while chance and unforeseen events will always be a part of that pathway, much as we try not to deviate, it’s important that we check in with ourselves regularly to make sure what we’re doing and creating is truly keeping us on that path toward our higher vision.

Because it’s easy to get sidetracked by both intrinsic and extrinsic factors, to make bad decisions or take impulsive actions.  But what we can do when we recognize that negative shift is remind ourselves how committed we are to that vision, how important that legacy is to us, and then get back on the road.  Whether the vision is 4 months or 40 years ahead of us, keeping it in plain view each day will allow us to keep focus and create action and decisions in accordance with attaining that.

So what is your vision for living the best possible version of yourself? When you’re living that life, what kind of legacy will that allow you to create, and what will that say about you?  Food for thought, for the weekend.  Mmmm.

Get a Life. Get a Job. Whatever You Do, Get Creative.

8 Oct

When I was applying to colleges, I heard this story about a wanna-be ivy league-er who wrote their admissions essay to Brown University on Post-It notes.  They were accepted.  Doubtfully due to their perfect grammar or well-structured paragraphs, but because they were innovative, and their vehicle for communication, however unconventional, sent the Brown admissions committee a clear message:  “YOU WANT ME! And now that I’ve got your attention, here’s why…”

This is kind of how I feel about cover letters.  I’m not a fan of the old standard.  Yea, they’re “professional”, but unless you’re saying something that really has value to your reader, usually the person looking to hire you… it’s not really worth it to regurgitate the same resume babble everyone else does.  Granted, in some cases, it’s still just required.

Applying to college was the first time we were faced with the challenge of how to be distinctively creative in our communication while still remaining credibly professional.  Nowadays, as job seekers and career changers it’s something we toil with on a daily basis.  How does one creatively make their brand stand out above hundreds others, while keeping the professional face of the subject matter expert?

I worked in recruiting and talent management for the creative industry for close to 7 years, with hundreds of fantastically talented graphic and web designers, developers, producers and writers.  I love the creative industry and people involved in advertising because they perfectly illustrate this idea – boring self-promotion doesn’t work.  I had more people come into my office in faded jeans than business casual, and this was perfectly acceptable within that population.  Because when you’re vying for a job at one of Boston’s top advertising agencies, you don’t strut into the interview in a Canali suit and briefcase.  No, you rock a messenger bag and t-shirt that you designed for your last brand-name client and show off how awesome you are, because in reality, you ARE getting hired for your awesomeness.  And your Flash design skills.

Granted, that’s far from appropriate for other industries.  But regardless of industry, there needs to be a high level of awareness around who your target employer is and how and what your personal brand is communicating, the second your credentials come across someone’s desk.  Very often in the creative industry, a standard format cover letter detailing who you were and why someone should hire you was not very effective.  Particularly in a profession like design or advertising where your creativity is the driver of your success, it’s imperative that your ability to walk the talk is clearly communicated when you present yourself to a prospective employer.

Walk the talk. I’m not saying don’t write cover letters, ignore standards of professional dress or to not follow appropriate formatting guidelines for your resume – not at all.  The type of company and the nature of your targeted industry will dictate what’s acceptable for those items.  What I AM saying is that no matter what industry you are in, there is competition, and you need to differentiate yourself in an effective, creative and credible way if you’re going to beat candidates 1 through 56 into the door.  Boring self-promotion doesn’t work.

Answer this question: Why should I hire you instead of the person who came in right before you?  You know nothing about their credentials or experience, only that you have something great to bring to the table and you’ll bring megawatts of success to the company.  The other person probably has something great to offer as well.  What makes you different, and how can you highlight that in a way that is memorable, appealing, appropriate and makes the person interviewing you or looking at your resume say, “We HAVE to have this person on our team!”  Hint: it has nothing to do with money or blackmail.

A former boss of mine was pitching her recruiting services to a new department in a well-known Boston advertising agency.  The agency had just won a lucrative contract with a well-known beverage brand, and while they hadn’t publicized it yet, surely they would be looking to build up a new creative team to support the account.  I love what she did next.  She did her research and thought outside of the box of how to approach this potential client who pretty much every other recruiter in Boston was calling on as well.  How could she stand out in a saturated, competitive market?  She bought a case of the agency’s new client’s beer, and emptied out the bottles (I’m not entirely sure by what means), and in each bottle, she rolled up a resume scroll-style of 12 different candidates whom she thought would be great for their new team.  She was still presenting resumes to a prospect, but she got their attention.  And unlike the competition, her delivery shouted, “Hire me!  And now that I’ve got your attention, here’s why…”

Unfortunately, I can’t give you a one-stop formula on how to be creative with your resume presentation and win the affections of your potential future boss.  It simply comes down to knowing your target prospect, what keeps them up at night, how you can solve that for them, and then how you can communicate that ability to them in a way that makes you look irresistible.  Make them have to have you.  At the very least, get their attention, and create the venue to tell them why you’re the best person for the job, instead of waiting for it to present itself to you.  Take control – create an opportunity for yourself to communicate your worth.  While your message may not change the world, it can certainly change your life.  But nothing changes if you don’t allow anyone the opportunity to listen to you in the first place.  So go out there, create opportunities for yourself, and then tell the world what they’ve been waiting to hear – “Your perfect candidate has arrived!”

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