Tag Archives: professionalism

How to Write a Resume Summary Statement That Brands and Sells

8 Dec

An effective introductory Summary statement at the opening of your resume is a critical component of effectively branding yourself to a prospective employer.  This is the first part of your resume that a potential employer will read, and the goal is to communicate clearly what your

Photo by Brent Nelson (Flickr)

expertise is and why you are qualified.  Often an “Objective” statement tends to focus  more your own interests as the job seeker, while a “Summary” statement communicates what you can bring to the table in the targeted role for the organization.  Why should they hire you, essentially?  This is communicated by highlighting the most relevent strengths, skills & core competencies that are unique to you as a candidate, versus a trait or skill that’s an industry or professional standard (i.e. “multi-tasker” or “team-player”).

A cover letter basically addresses similar points, but in more detail, and allows for a certain amount of personalization to shine through.  The Summary statement should be approximately 4-6 lines and speak only to your professional background, and not address any outstanding circumstances (employment gaps, change of career, personal experiences, etc.). Continue reading

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The Importance of the Details: 7 Critical Ones for the Employee-To-Be

1 Dec

I’ve had the flu, or something of the like, for the past two days.  Neither my wit, nor my mental acuity are operating at peak levels right now, but I’ll try my best to offer something of value here. Nonetheless, the gratitude-subscribing coach within me realizes, “Hey, at least I wasn’t sick for Thanksgiving!”  Glass half full my friends, glass half full.

Speaking of both gratitude and optimism, I found my pants.  The laundromat, trying to be helpful, removed them from the rest of the pile after they realized they were still damp, and tossed them into the dryer for an extra cycle.  Unfortunately, they forgot to take them out, and they ended up in some other Brooklynite apartment, someone who was nice enough to return them to whence they came.  So thank you, whomever took the time to do that.  It’s the smaller gestures that can truly brighten someone else’s day, or your own.

Little things are important indeed.  Little ways in which you communicate, in which you present yourself, in which you brand yourself – they’re little, yet they can make all the difference.  For example, I hate when candidates have “Objective” statements on their resumes.  I tell everyone to remove them and replace them with a 4-6 line “Summary” statement.  Why?  Because an objective statement communicates what YOU want out of a company, as if they’re bringing you into their office to interview you so that they can fulfill a favor for you.  A summary statement communicates your strengths and core competencies, and instead presents the idea of “Here’s what I can do for YOU…Mr. Hiring Manager at Company X”.  It seems trivial, but sometimes a trivial detail is what separates you from the  new hire.

Here’s another one. When you’re thinking about communication, especially in the professional sense, remember this: Only 7% of your message comes through via what you actually SAY.  The other 38% is intonation and the remaining 55% is body language.  So you might have most well-crafted answers to every interview question in the history of man, but if you’re going to look down at your interviewer’s shoes, or around the room, speak incoherently  and lace all your sentences with “like” and “um”, you might as well throw in the towel right there.  Same deal if you walk in smelling like smoke or heavy perfume.

Because sometimes a trivial detail is what separates you from the new hire.  Details are important, and unfortunately ten years of fantastic experience and accolades won’t necessarily overshadow 1 hour of careless, hasty  judgment.

Here are a couple of details to keep in mind whether you’re starting or already knee-deep into your job search:

  • Invest in at least one interview-appropriate outfit, and make sure it fits in with whatever the standards of dress are for your industry.
  • Do a quality-control check on your resume Summary (or Objective) statement – what message are you communicating?  Is it about YOU, or about THEM? (Hint: It should be about how You can HELP them.)
  • Do not use BCC or CC fields when emailing your resume. You should be sending it to one person, if possible, and tailoring it to fit the company and role to which you are applying.  Yes, it’s more time and effort-intensive, but far more likely to yield a positive return.  No decent recruiter or hiring manager will ever reply to an application that is generically blasted to multiple people at once- it shows lack of initiative.
  • In addition to attaching your resume and cover letter as documents, include them in the body of your email.  I realize computers never fail and the chance that the file might not open correctly is slim… but you never know.
  • Creativity is great, just not when it comes to fonts and formatting on your resume. Likewise, unless you’re Stan Lee, keep Comic Sans out of your professional email signature.  Ariel, Courier, Times, Verdana or Calibri are all safe bets.
  • Set your Facebook profile to private, for God’s sake.
  • And then Google yourself. Be fully aware of what information about you is available to the greater public and what messages are being communicated.  This effects your personal brand as much as your LinkedIN profile does, so keep it professional.

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